3 Steps to Create a Vision Board for Your Small Business
A Vision board is a great way to visualize how you’d like your new small business to be, and to create an emotional connection with your brand.
Creating a vision board is a creative way for you to dig deep into what kind of business you’d like.
How do you want customers to feel when interacting with your business?
What do you even like doing?
Your business vision board doesn't have to have anything to do with wanting big cars and living in a mansion, or being world-famous.
It’s simply a creative and visual tool to help you get clarity about what kind of business you’d like to build.
Having a vision for your creative business is actually a strategically smart thing to have.
Apparently, Oprah Winfrey, and Ellen DeGeneres to name a few, used vision boards to attract the life they live today.
Why you need a vision for the future
Specifically, having images and words representing your dream business, and keeping them where you can see then daily will:
Help you get clear on your goals and dreams.
Help you put together elements to build a brand. It gives you brand vision.
Feed your inspiration. So important to be inspired.
Help keep you going on tough days
remind you to stay focused on your business dream.
If you have dreams and goals, it makes a huge difference to know what they look like.
I am multi-passionate with many ideas and a very busy brain. Having a vision board helps me focus, but also, makes me feel things are possible when I see.
“People need a vision for the future they are being asked to move toward. They need to feel that they are capable of change and have the skills that are needed for it.
They need to believe that there are good reasons for changing, that the place they aim to be, will be better than where they are now, and that it will be worth the effort of making the transition”
How to create a vision board for your small business
This is a process that can take a little time or as much time as you like and there is no wrong way to create a vision board, however, there are some recommended ways for the best results.
By finding images that match your imagination, you make it more real.
It has to be specific and clear. Instead of putting words on like "a better life" or "a bigger house", get specific about how exactly that looks.
The theory behind vision boards is the Law of Attraction.
That means that what you think about, you bring about.
You attract what have in your life. Good thoughts attract good things and negative thoughts attract negative things to happen in your life.
Step 1: Do a little diggin' into what kind of business you’d like
What many of us become entrepreneurs for, is so that we can create our own jobs, and do the work we most enjoy.
Quickly though, we can get pulled in directions, and compare ourselves to others.
Start by asking yourself some questions for business clarity:
What will be the products or services you sell in a way you feel good talking about it?
Will you do one-to-one services, group courses, or self-study courses?
Or will you sell products?
What kind of character is your favorite customer? What is she into?
Is she big into decorating for the Holidays?
Is she into yoga? What are her values?Is it your dream to have a studio, a couple of staff, or just you?
Now is a good time to really think about how you want to feel every morning when you have to go to work. Whether it’s at your home or somewhere else.
Step 2: Find images that best represent that business.
You’re going for a feeling, more than images of an actual business. Get inspired on Google and Pinterest, magazines and anywhere else you can think of.
This is the really fun part, so have fun with it. This is just for you, so don't worry about stealing photos and copyright.
You can also write words that mean something to you and print them out.
Affirmations and quotes are great too.
If you have trouble finding images that represent your dream creative business, I know I have, look at Pinterest, and online magazines for inspiration.
You are making this creative vision for yourself only.
Step 3: Make a collage on a large piece of paper or cardboard.
Make it neat and tidy. Not messy. You want to feel calm and joy when you look at it. Not feeling overwhelmed.
By doing the simple and fun act of cutting out images and text from magazines, you activate your thinking brain and connect with your emotions, your creativity, and your sense of vision.
You also activate your subconscious by digging into dreams and feelings you most likely have buried under the critical "that's out of my reach" = ego brain.
My favorite bit about creating my vision board is that it puts me in the driving seat of my business. My board gets me back in touch with my own dreams, intentions, and feelings.
A wonderful detail about doing this is that we don't have to worry at all about how we are going to reach the dreams and goals, that we glued on our boards. For once, we don't have to plan or fix, but simply just dream and play.
I have been vision- and moodboarding since teenager
When I was a teenager, I cut out images that inspired me, and hung them on my wall, even after I moved away from home.
Back then, I was embarrassed about this, as no one I knew did it.
Now, I know making mood boards and vision boards are essential practices for creative professionals, artists, creative studios, and some of the famous people we look up to.
As a collector of magazines since my teenage years, it is still one of my favorite creative exercises to go through the mags and cut out images.
Hey, if you’re stuck in multi-passions-starting-a-business loop, hop over to book a 90-minute clarity session.
